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- Understanding Customer Behavior
- Building a Platform Business Model
- Think Like a Lean Start-Up!
- How Amazon turned their Services into a Platform
- Co-creation, a Powerful Innovative Force Across Industries
- Escaping the Commodity Trap
- A Dynamic Business Model Framework
- Positioning Yourself to Exploit Secondary Markets
- How Can IP Markets Enable New Innovation Opportunities?
- How to Connect IP Management to Open Innovation?