Understanding Customer Behavior

Understanding Customer Behavior

Sometimes, what makes small businesses popular is their uniqueness, or the specific way in which they differentiate from others. However, this often really relies on the fact that sometimes, these businesses understand their customers and communities very well. They...
Building a Platform Business Model

Building a Platform Business Model

Platforms that connect individuals and organizations in a value chain where an organization has expertise, brand equity, or close partnerships is a great way to explore service-based innovation. Usually, these platforms give access to a breadth of data and...

Think Like a Lean Start-Up!

[cycloneslider id=”osi-4″] The commodity trap is a phenomenon that increasingly affects not only developing economies, but even the most advanced companies in a specific industry. As organizations realize it is almost impossible to successfully compete in...
How Amazon turned their Services into a Platform

How Amazon turned their Services into a Platform

Amazon is a great example of a services provider that has truly innovated its offerings. It started as a book store but its business activities today involve selling an increasingly wide variety of items, even to the point of reselling its own capabilities as an...

Escaping the Commodity Trap

The amount of time a product lasts in the market before a new and improved one takes its place is shrinking. As a result, even successful products can expect to enjoy an advantage in the market for a shorter time than in the past. Companies need services to grow and...